The Pricing Toolkit for the Higher Education Sector was commissioned for the sector by the JCPSG. Its aim is to assist institutions in setting prices for the provision of services on a proper basis, where they have discretion to do so, since pricing decisions can have a major impact on the achievement of strategic objectives and on financial performance.
The material deals with the issues surrounding pricing in higher education and aims to improve knowledge and understanding in this area. The toolkit emphasises that pricing decisions can often be complex, and that institutions may have to obtain additional information about markets, customers and competitors and to analyse the data thoroughly.
We hope that the information and numerous case studies in this toolkit will be of use to all academic and support staff who are involved in the pricing process, and who need to understand the strategic and institutional implications of setting the price of any activity. Individuals responsible for training others in making pricing decisions may also benefit from reading the modules.